At times, it pays to be local. Micromax, the name behind super cheap mobiles and now tablets has emerged as a clear leader for tablets segments in India.
According to CyberMedia Research, Tablet shipment in India grew by 673 percent year-on-year and 59 percent over the preceding quarter to reach 0.55 million units. According to the report, Micromax had a 18.4 percent market share followed by Samsung at 13.3 percent and Apple at 12.3 percent.
The key factors responsible for these figures are an appetite for 7 inch form factor which is favored over 10+ inches and the price factor. While Tablets used to sell for around Rs. 25000 ($1=Rs 55) a year back, their prices have almost reached the Rs 12000-15000 mark, with a horde of vendors offering them for as low as Rs 6000.
We await the launch of the iPad mini and Windows 8 Tablets. Only then would be there some real competition for Micromax. Until then, we should hail it as the king.